Cecilia Licon

As an Agent in the heart of Rohnert Park, I am honored to serve families throughout Sonoma, Marin, and Mendocino counties as well as all of California, Arizona, Nevada, and Oregon. With over 10 years of insurance experience, first as a Team Member and now as an Agent, I’ve had the privilege of helping my neighbors protect what matters most and prepare for the future, carrying forward the same passion for service and community.

My team and I are dedicated to providing exceptional service and creating personalized insurance and financial plans that cover every stage of life, from auto, home, health, and life insurance to even protecting your pets. We strive to make every customer feel like part of our family, offering guidance, support, and coverage you can rely on.

My story begins in Guadalajara, Mexico, where I was born, raised, and earned my Bachelor’s degree in Business from the Universidad Autónoma of Guadalajara. Moving to the United States as a newlywed was a leap of faith that brought both challenges and opportunities. Before insurance, I worked as a Real Estate Agent, helping families achieve the dream of home ownership. Later, I discovered my true calling in insurance, where I could make an even greater impact by helping people protect their families, prepare for the unexpected, and plan for the long-term. My role as a life insurance Agent gave me the responsibility and privilege of ensuring families had the protection they needed.

My multicultural background, fluency in Spanish and French, and experiences studying and living abroad have allowed me to connect with people across cultures and better understand their unique needs. I am passionate about serving my community, guided by strong family values as a Latina mom, wife, and small business owner. Those values of empathy, honesty, and excellence shape every relationship I build with my customers.

Outside of work, I’m a proud mom of two, married to a wonderful husband. I love traveling, learning about new cultures, and sharing meals—something passed down from my Abuelita and Mamá, who taught me the joy of cooking and bringing people together through food.

At the heart of everything I do is a commitment to serving families and strengthening community.

My goal is simple: to protect your dreams, prepare for life’s challenges, and offer both coverage and financial options for your family.